QUILTON: REBRAND & PACKAGING DESIGN
BEHIND THE BRAND
Quilton is a proudly Australian owned brand that houses a diverse range of products that have snuggled right into the hearts of the country. As the undisputed bestseller, it's the go-to pick for Aussie's who know quality when they see it. Their comforting and friendly brand voice is an integral factor in the brands continued success.
CREDITS
BRIEF: BILLY BLUE COLLEGE OF DESIGN
MOODBOARD
Quilton's rebrand inspired me to explore imagery that encapsulated the soft and gentle feel of their tissue products. The light, airy and textural elements are what inspired me most in developing their modernised logo, packaging design and complementary assets. The tear drop brand shape was inspired by the human tear and the products facial design purpose. It was important for me to create packaging design that was practical, yet aesthetically appealing to the modern consumer fitting seamlessly within their home decor.
BEHIND THE BRAND IDENTITY
Embracing a revitalised packaging design and marketing strategy, Quilton introduces a new chapter for their brand. The contemporary packaging, drawing inspiration from comfort and interior design, ushers in a modernised brand identity that resonates with today's discerning consumers, setting them leagues apart from commonplace and outdated tissue products currently available. The meticulous process of prototyping was paramount in shaping the precise and polished design of their ultimate tissue box packaging. This extends from their freshly minted logo to the revamped packaging and distinctive marketing materials. As a result, Quilton's capacity for market expansion has been significantly enhanced, opening doors to new horizons.
